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Savannah Friends Dress

Inviting Giraffe & Lion friends embroidered dress.Sparkly ..

R295.00

Rhino In The Prairie Dress

This pinafore style dress set is vibrant and one of a kind. Co..

R315.00

Lion Meadows Dress & Handbag

Brighten your summer wardrobe with this dress full of fun desi..

R315.00

Ethnic Floral Ellie Dress

A classic cut sundress with beautiful lurex embroidery detail...

R295.00

Cutie Pie Lion Dress

This loose fit gypsey-style dress is lightweight and boun..

R289.00

Cargo Shorts

The perfect match for Hoolies Safari Club Boy's T and Fisherma..

R179.00

African Skies Dress & Handbag

This 'African Skies-Coloured' orange and stone dress boas..

R315.00

Zebra Heart Dipdyed Dress New

Zebra Heart Dipdyed Dress

We have brought dip-dye back in this classic stone dress with ..

R315.00

Zebra Dance Dress New

Zebra Dance Dress

This comfy fit dress style is brought to life with sweet zebra..

R315.00

Whimsical Ellie Dress Set New

Whimsical Ellie Dress Set

Rosey-cheek Ellie is bringing a whimsical fairytale feel to Sa..

R299.00

Spunky Giraffe T New

Spunky Giraffe T

Soft blue stripe top with Giraffe at her most glamorous!Lightw..

R185.00

Merry Africa Dress New

Merry Africa Dress

Our new Classic Safari prints shine against the soft stone bac..

R315.00

Giraffe Button Set

This playful set shows Giraffe at her sweetest loving Africa!L..

R299.00

Lion Butterfly Heart Vest New

Lion Butterfly Heart Vest

Pretty in pink with a flair of playful leopard print.Pink rib ..

R185.00

Frilly Bum Infant Set New

Frilly Bum Infant Set

The cuteness factor of this outfit is out of this world!Pink s..

R289.00

Denim Lurex Giraffe Set

This gorgeous denim pinafore-style dress is beautifully detail..

R315.00

Ellie Africa Shorts

For the future surfers this summer! Complete with...Comfy fitS..

R179.00

Chill Trio T

For all the 'Chill Trios' out there! Complete with...Robust Fa..

R179.00

Hoolie Africa Boys T -28%

Hoolie Africa Boys T

Calling all Hoolie Africa Winners on the block this summer! Bo..

R179.00 R129.00

Lion Sunshine Romper

This awesome dude's Romper makes is the perfect match with the..

R219.00

Lions Of Africa T

For the Lions Of Africa! Complete with...Robust FacingDurable ..

R179.00

Melange Ellie T

For the styling dudes this summer! Complete with...Robust Faci..

R179.00

Ellie Bird Top -11%

Ellie Bird Top

The Ellie Bird soft cotton Top. Complete with... Embellis..

R179.00 R159.00

Ellie Flock Romper

This striking girl's Romper makes the cutest match with the El..

R219.00

Ellie Of Africa Dress

The all-new Ellie Of Africa Dress. Complete with... Embla..

R289.00

Flock Print Ellie Dress

The stunning new Flock Print Ellie Dress. Complete with...&nbs..

R295.00

Giraffe Chevron Top -17%

Giraffe Chevron Top

The Giraffe Chevron soft cotton Top. Complete with... Fab..

R179.00 R149.00

Melon Lion Chevron Dress

The Melon Lion Chevron Dress. Complete with... Emblazoned..

R310.00

Snoozy Lion Top

The gorgeous Snoozy Lion soft cotton Top. Complete with...&nbs..

R179.00

Sunshine Lion Chevron Dress

This gorgeous Sunshine Lion Chevron Dress boasts... Flawl..

R295.00

Luxe Playsuit -31%

Luxe Playsuit

It's time to strut out in style... High quality Shwe Shwe fab..

R429.00 R295.00

Butterfly Waxprint Dress -34%

Butterfly Waxprint Dress

This stunning embroidered Party Dress consists of... High qua..

R499.00 R329.00

Ellie Party Dress -60%

Ellie Party Dress

This stunning Party Dress consists of... High quality Shwe Sh..

R499.00 R199.00

Giraffe Party Dress

This stunning embroidered Party Dress consists of... High qua..

R499.00

Lads Ellie Percale Shirt -50%

Lads Ellie Percale Shirt

The Ellie lads are here...Pure cotton luxury percale High..

R299.00 R149.00

Hello Cutie Infant Set -46%

Hello Cutie Infant Set

Lioness and butterfly play time! Swing Top Leggings comboLight..

R275.00 R149.00

Rhino Hugs Romper -44%

Rhino Hugs Romper

Friendly Rhino Romper one piece!Lime-Green & Mid-Blue styl..

R229.00 R129.00

Citrus Spice Bib -14%

Citrus Spice Bib

Our new Citrus Spice Bib for Summer!Absorbent Cotton!Easy Fit!..

R69.00 R59.00

Sky Spice Bib

It's Breakfast time with the sky spice bib in blue!Absorbent c..

R69.00

Giraffe Scenic Dress

This gorgeous cotton summer dress includes... Lightweight cot..

R295.00

I'm Gorgeous Dress & Hairband Set

This stunning red, black and grey lioness embroidered cotton d..

R295.00

I'm Happy Dress & Handbag Set -51%

I'm Happy Dress & Handbag Set

This gorgeous green and blue Giraffe embroidered cotton dress ..

R285.00 R139.00

I'm Sweet Dress & Handbag Set

I'm Sweet Dress for girls! With a beautifully embroidered 'ele..

R295.00

Dreamy Zebra T -28%

Dreamy Zebra T

This beautifully made light-cool blue, green and orange Zebra-..

R179.00 R129.00

Pretty Giraffe T -39%

Pretty Giraffe T

This adorable T-shirt for 'pretty tall' little ones is a must ..

R179.00 R109.00

Big Tough Guy T -28%

Big Tough Guy T

This super rad tough guy T consists of Embroidered 'Tough..

R179.00 R129.00

Cool Dude T -28%

Cool Dude T

Introducing The Coolest Dude in the jungle! Another winner her..

R179.00 R129.00

I'm Awesome T -28%

I'm Awesome T

Our best selling awesome monkey t-shirt consists of... ..

R179.00 R129.00

Ethnic Love Crawler Set

This strikingly unique girl's Crawler Set includes the cutest ..

R219.00

Roarrr Playsuit

The roarrring crawler of cool! This crawler includes...Comfy c..

R215.00

Allover Print Bib -14%

Allover Print Bib

It's 'num-num' time with this Ethnic Safari bi..

R69.00 R59.00

Stripe Bib

Introducing the striped Safari bib in blue! This handy mommy's..

R69.00

Ethnic Sunshine Chambray Dress

Introducing this all new easy-going Safari dress boasting...&n..

R295.00

Floral Ethnic Giraffe Dress -55%

Floral Ethnic Giraffe Dress

As promised, more gorgeous design and embroidery here. Please ..

R285.00 R129.00

Play Time Set -50%

Play Time Set

This stunning Play Time Set consists of...Lovely Lioness play-..

R299.00 R149.00

Ellie Princess Dress

This 'Royal-Coloured' blue and stone Princess dress boasts fab..

R315.00

Ethnic Frilly Skirt -38%

Ethnic Frilly Skirt

Yet another gorgeous addition to the collection. This Ethnic F..

R175.00 R109.00

Ethnic Love Top -24%

Ethnic Love Top

Presenting this all-wonderful African Love top for girls with ..

R169.00 R129.00

Safari Trio T

Monkey, Giraffe and Elephant friends of the jungle! This stunn..

R139.00

Sunshine Trio Top -28%

Sunshine Trio Top

It's African Sunshine time with this exquisite find. Showing o..

R179.00 R129.00

King of Cool T -22%

King of Cool T

For the King's of Cool on Safari this summer! Complete with.....

R179.00 R139.00

Mane Man T

The mane ladies' man is in the house! Complete withAwesome yel..

R179.00

Moving a Ton T -22%

Moving a Ton T

For the boys of ingenuity we proudly present...Brilliant 'tran..

R179.00 R139.00

Wild Boys T

Where the wild ones win! A brilliant combination ofDurable cot..

R179.00

Inf Hugs and Kisses Infant Dress -32%

Inf Hugs and Kisses Infant Dress

Cutie-pie infant dress with... Embroidered Ellie scene Wonderf..

R219.00 R149.00