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The Usual Suspects T

100% Red Cotton T-shirt with Stone Sleeves. The Usual Sus..


Safari Club Boy's T

100% Cotton T-shirt with Lion and Leopard friends in the ..


Munching Ellie T

100% Cotton T-shirt with Ellie munching leaves from adora..


Jolly Trio T

100% Cotton T-shirt with a jolly trio on the front, ..


Fishermans Jacket

The coolest bush jacket to go with the "Safari Club Boy's T"! ..


Cargo Shorts

The perfect match for Hoolies Safari Club Boy's T and Fisherma..


Peeking Ellie Pocket T New

Peeking Ellie Pocket T

100% Cotton T-shirt with delightful embroidered Ellie "peeking..


Safari Club Ranger's T New Coming Soon!

Safari Club Ranger's T

100% Cotton T-shirt with official Safari Club badge, stylish r..


Lion Roaring Pocket T New Coming Soon!

Lion Roaring Pocket T

100% Cotton T-shirt with playful roaring lion embroidery, ston..


Ellie Flap's Boys T New

Ellie Flap's Boys T

100% Cotton T-shirt with Hoolies special storybook feature...y..


Hello Lion LS T -22%

Hello Lion LS T

Super friendly navy, grey and pinstripe long sleeve cotton tee..

R179.00 R139.00

Cool Dude Giraffe Hoodie -15%

Cool Dude Giraffe Hoodie

Light cotton stripey hoodie with quirky giraffe designSuper co..

R199.00 R169.00

Wild Boys Storybook LS T -22%

Wild Boys Storybook LS T

DescriptionSuper cute embroidered Wild Boys designUnique two t..

R179.00 R139.00

Hoolies Hoodie -28%

Hoolies Hoodie

Brush fleece and pinstripe cotton hoodie with striking embroid..

R179.00 R129.00

Awesome Monkey LS T -32%

Awesome Monkey LS T

Charming embroidered monkey long sleeve tee Super cute em..

R189.00 R129.00

Scarves -21%


Super funky embroidered fleece scarves to complete any winter ..

R95.00 R75.00

Ellie Africa Shorts

For the future surfers this summer! Complete with...Comfy fitS..


Chill Trio T

For all the 'Chill Trios' out there! Complete with...Robust Fa..


Hoolie Africa Boys T -50%

Hoolie Africa Boys T

Calling all Hoolie Africa Winners on the block this summer! Bo..

R179.00 R89.00

Lion Sunshine Romper

This awesome dude's Romper makes is the perfect match with the..


Lions Of Africa T

For the Lions Of Africa! Complete with...Robust FacingDurable ..


Melange Ellie T

For the styling dudes this summer! Complete with...Robust Faci..


Lads Ellie Percale Shirt -50%

Lads Ellie Percale Shirt

The Ellie lads are here...Pure cotton luxury percale High..

R299.00 R149.00

Lads Ellie Pocket Shirt -50%

Lads Ellie Pocket Shirt

It's time to strut out in style... Cracker poplin grey shirt ..

R299.00 R149.00

Leopard Spring Buddy Soft Toy -13%

Leopard Spring Buddy Soft Toy

Spring Buddy Soft ToySuper cuteSoft and Fluffy..

R79.00 R69.00

Rhino Hugs Romper -44%

Rhino Hugs Romper

Friendly Rhino Romper one piece!Lime-Green & Mid-Blue styl..

R229.00 R129.00

Big Tough Guy T -45%

Big Tough Guy T

This super rad tough guy T consists of Embroidered 'Tough..

R179.00 R99.00

Cool Dude T -28%

Cool Dude T

Introducing The Coolest Dude in the jungle! Another winner her..

R179.00 R129.00

I'm Awesome T -50%

I'm Awesome T

This super awesome monkey t-shirt consists of... ..

R179.00 R89.00

Stripe Bib

Introducing the striped Safari bib in blue! This handy mommy's..


King of Cool T -18%

King of Cool T

For the King's of Cool on Safari this summer! Complete with.....

R169.00 R139.00

Moving a Ton T -18%

Moving a Ton T

For the boys of ingenuity we proudly present...Brilliant 'tran..

R169.00 R139.00

Wild Boys T

Where the wild ones win! A brilliant combination ofDurable cot..


Inf Monster Trail Navy T-Shirt

The Monster Gang are on the move again! Big bush scenery print..


Ellie Ears T

Awesome Hoolie boys T-shirt!100% cotton Mr. Ellie just ha..


Hello Rhino T-Shirt -43%

Hello Rhino T-Shirt

Awesome Hoolie boys T-shirt!100% cotton Fun Rhino says He..

R175.00 R99.00

Monster Ellie T-Shirt -47%

Monster Ellie T-Shirt

Mr. Ellie and his best friend Mr. Mouse just hanging out. Awes..

R169.00 R89.00

Monster Trail Navy T-Shirt

The Monster Gang are on the move again with this big bush scen..


The Three Afrigos T-Shirt

The Three Afrigos are ready to play! Awesome detailed print on..


Boys Map Shorts

The perfect match for Hoolies Monster boys t-shirts! Boasting...


Monster Gang T-Shirt

The Monster Gang are on the move again with this crazy storybo..


Just Chilling in Africa T-Shirt

The cheeky Monkey is just chilling in Africa! Perfect artwork ..


Ellie Cool T -26%

Ellie Cool T

The cool Ellie is just chilling in Africa! Perfect artwork for..

R175.00 R129.00

Sneaky Lion Tail T -15%

Sneaky Lion Tail T

Help Sneaky Lion catch his tail!Perfect artwork for your littl..

R175.00 R149.00

Ahoy Zebra Boys T-Shirt

Hip & Cool turq T with... Detailed Zebra embroidery on fro..


What's Up Africa T-Shirt

The coolest funky Monkey embroidered onto a 100% cotton stripe..


Lion Print Bib

Our new Lion Print Bib for Summer!Absorbent Cotton!Easy Fit!&n..